CUSTOMER SPARK #4 - THE WRITING ON THE WALL
One of the greatest testimonies about sparkspace is that approximately 70% of our customers are repeat customers. That means they like what we do enough to come back!
One of our bookings was Business First of Columbus, which is, without a doubt, the best local business newspaper in the country. They hold many meetings each year at sparkspace. In fact, they are a bit like extended family to us, but that's no reason to not make them feel special!
One of our staff members - who has a little skill with a dry erase marker- simply drew this on the whiteboard in the room they had reserved:
It's actually a fairly decent replication of the Business First logotype. We also strategically placed a few copies of their newspaper in the room as well. Yes, they noticed.
What made this our favorite spark today:
Simplicity, connection, and acknowledgement. This effort cost zero dollars, took less than 5 minutes, and personalized our customer's experience.
One of our bookings was Business First of Columbus, which is, without a doubt, the best local business newspaper in the country. They hold many meetings each year at sparkspace. In fact, they are a bit like extended family to us, but that's no reason to not make them feel special!
One of our staff members - who has a little skill with a dry erase marker- simply drew this on the whiteboard in the room they had reserved:
It's actually a fairly decent replication of the Business First logotype. We also strategically placed a few copies of their newspaper in the room as well. Yes, they noticed.
What made this our favorite spark today:
Simplicity, connection, and acknowledgement. This effort cost zero dollars, took less than 5 minutes, and personalized our customer's experience.
One of the things that's so great about this particular one is that it shows them in an extra, subtle way that the room is "theirs" and that the experience is really about them and not about you.
Putting the name on the door or sign or something else happens at a lot of different places, but most of the time it's there in a way that fits the "brand" of the host rather than the guest. In that way, it subtly says, "Your experience here is about us... welcome to our space."
Just by making the attempt to recreate their brand says very subtly to me, "Our job is to make this experience about you... you're not just an 'Insert company name here' to us."
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