We had a guest call to ask if we knew of any cool conference facilities in Miami, FL. Well, we just happened to know of one near Miami called The Launching Pad, so we provided the contact information to our guest.

We knew this because we maintain a directory of creative and cool meeting spaces around the country. We created the directory several years ago because we receive several calls like this each year. We hate to turn anybody away empty-handed, even if they're not calling to book our space. So we did a few days worth of research and created a directory that we could pass along.

That alone is probably worthy of making our 100 SPARKS list, except it's something we created a long time ago and to us, it's not a new way to serve our customers. However, Eve, our Chief Detail Diva, decided to take our assistance a step further. Since we only had one listing in our directory, Eve did a little more research, found another interesting location, and called the guest with the additional suggestion.

The guest was blown away. Perhaps it's because we went the extra 1151 miles? (the distance between Columbus and Miami)

What makes this our favorite spark today:
This spark is truly about creating goodwill and doing a completely selfless service to our customers. They're not calling to book our space, yet we help them anyway. Consider it good Karma that will return our way someday. We believe that being a great service organization is being a valuable resource, even when people aren't paying us.