About 3 times each year we receive a call asking if we offer video conferencing. We've looked at adding this service in the past and the cost has been prohibitive for something it looks like we wouldn't sell very often. It required special equipment and a very expensive phone line. So we always politely said no and made a few recommendations of places that were rumored to have video conferencing capabilities.

When we received another inquiry about this kind of service, we realized that we hadn't investigated the options in a few years and that technology had likely changed and might actually be cheaper than it used to be. We looked into a few services and found that we can provide good-quality video conferencing in a very affordable way compared to the past. And much of we can do with equipment we've purchased over the past few years for other purposes.

We're adding this capability ASAP.

Why this is one of our favorite sparks:
Creating great customer service is more than just responding to requests. We are at our best when we take a look at things "one more time" to see if maybe there's a new way of doing things now. In this case, we made a very exciting discovery that technology had really changed in our favor, which will allow us to fill a small, but growing need for our customers.