CUSTOMER SPARK #34 - RING-A-DING-DING

Sometimes the easiest way to make improvements in what we do is to take things back to basics. We re-instituted a "2-rings or less" rule. If the phone rings, we pick it up in 2 rings or less. It puts us in a hyper-response mindset. It also beefs up the energy a little in the office because every time the phone rings, our adrenaline starts pumping because we've got to get to it RIGHT NOW!

Why this is one of our favorite sparks:

Making a rule like this says that one of the most important things in our world is our our ringing telephone. A ringing telephone in our business is sort of like the sound of a ringing cash register.


Are there any "back to basics" areas where you could make a simple improvement?

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