Mike Paton is a regular at sparkspace. Mike lives in Minneapolis, but comes to Columbus to work with clients on EOS, a fantastic business planning & management process. When Mike comes to Columbus, he brings his clients to sparkspace.

We co-sponsored a workshop with Mike for small business owners. As Mike was preparing his presentation and getting the room ready for the workshop, one of our team members walked in with a couple of fresh black flip chart markers. We know Mike likes a few extra black markers because he had asked us for them on a previous visit. We had made a note in our reservation system to make sure Mike gets some fresh markers whenever he is here. As he was handed the markers, Mike said "This is why you guys are light years ahead of everyone else when it comes to customer service."

Why this is one of our favorite sparks:
We treat every guest great, and whenever we can, we treat our regular guests a little extra special. This effort, like most great customer service efforts, was relatively small. However the impact we had on Mike was huge. The simple act of giving Mike two extra markers gave us extremely high marks with this highly valued guest. It also means we're using our cusomer service systems effectively.