CUSTOMER SPARK #48 - HOW'S THE WEATHER?
The weather was a very mild 51 degrees in February...rare in Columbus. When the weather breaks like that, everyone tends to get cabin fever. Our staff thought our guests might like to know what the weather was like outside, so they posted this bright, cheery, hand-drawn weather update in our lobby. It brought many smiles and even encouraged a few guests to step outside for some fresh air.This spark cost 40 cents. That's the cost of a single piece of flip chart paper. Like the MasterCard commercial says, the result was priceless.
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