CUSTOMER SPARK #50 - LIGHTS, CAMERA, ACTION

We have a guest who uses video cameras in her training classes at sparkspace. Typically, our guests are completely self-sufficient. If they bring supplies or equipment, they plan on setting it up. With this guest, however, we realized that setting up and tearing down 5 video cameras and tripods can take a lot of time, so we help. We unpack and repack the cameras so the client can focus on prepping the content of her class instead of worrying whether she has enough time to hook up the cameras.

Where this really saves time, though, is at the end of the day. We save this guest at least 30 minutes of cleanup time, which means she gets to go home 30 minutes earlier.

Why this is one of our favorite sparks:
This effort takes only a little of our time, but it makes an impression that lasts a long, long time. Imagine if someone did something nice for you that saved you 30-60 minutes worth of time. Wouldn't you love that? This is one of the reasons this guest has turned into one of our biggest clients.


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