We produce a lot of workshops. In fact, about once per month we offer a free workshop to the public as a way to share our ideas and build community. We do this in addition to the many paid workshops that we produce for our corporate clients.

Our free workshops fill up very quickly. We always have more demand for seats than we can accommodate. While that sounds like a good problem to have, we really hate to leave anybody out of these great events. That's why we now offer multiple ways to access our workshops at little or no cost to participants who can't make the live event.

Sometimes we offer a teleseminar version of the workshop. Sometimes we offer the workshop or teleseminar on CD. We recently did this with our Five Sparks of Super Service workshop. We keep these alternative access points very low cost and try to deliver all the same content as our live event, modified for an audio audience.

Why this is one of our favorite sparks:
We believe in the abundance mentality. We actually provide an amazing amount of content in our free workshops and teleseminars. While many companies hoard their "proprietary" information and ideas, we've found that the more we share, the bigger our "fan base" grows. And fans tend to spend money eventually, so it really is a great win-win proposition.