We have sent out "guest happiness surveys" for nearly a decade. Every person who books a meeting at sparkspace receives a thank you email with a link to our version of a satisfaction survey. We always ask for honest feedback, and we don't load the survey with questions that make us look good. Basically, we ask what they liked, what they didn't like, and how we can improve our service to future guests.

We're thrilled that a pretty high percentage of our guests actually take the time to fill out our survey. As a way to thank them, we actually read them! We used to only respond to the really, really good ones and the ones where everything just went wrong. As part of our 100SPARKS project, we now send a quick response to everyone that fills out our survey. We thank them, acknowledge any suggestions for improvement, and let them know what we're doing to make those improvements (if indeed we are).

Why this is one of our favorite sparks:
When people fill out a survey, they hope somebody will actually read it. At the same time, they don't hold out much hope that anybody will. We delight and surprise our guests every time we respond to a survey. At the most basic level, people just want to be heard and acknowledged. Responding to them fills that need. And what we find that our guests really want to help us succeed. When they realize that we actually listen to what they tell us, they become more willing to give us great feedback which only makes us better!