During a marketing effort, sparkspace tried a few different tactics that would best get the word out on the sweet promotions we were running, but at the same time not lose what we believe about customer service. We didn’t want to be the pesky sales person, but we had great promotions that needed to be brought to our clients’ attention.
 
We began with making phone calls to our clients, but rather than bug them at work and take them away from their busy days, we reconfigured our approach. We decided that sending an email would allow for people to look over the material when they had time, while also being able to forward it to their friends and colleagues.  As opposed to doing a mass email blast, we still wanted to send quality with our product, so we entered each of the individuals names before sending the emails out. 
 
Why this is one of our favorite sparks:
At sparkspace we never want to do anything that would go against our values and this marketing situation was no different.  We chose to personalize these emails because it’s important to us to take that extra step in always giving our clients excellent customer service. The sweetest sound to anyone is the sound of their own name, so we gave them that little gift.